Trademark Case Notes on Indonesian IP Law

This page collects ARBIL & Co.’s articles on Indonesian trademark and IP law. We discuss practical issues in registration, enforcement, and landmark court decisions for brand owners, in-house counsel, and foreign law firms.

Indonesia's New Trademark System: Faster Registration for Your Business

Indonesia’s reformed trademark system introduces shorter timelines, a fully online filing portal, and clearer fees, making it faster and more predictable to secure protection for brands in Indonesia. It also shows how Indonesia is positioning itself as a cost-efficient IP filing hub compared with other major jurisdictions.

ARBIL & Co. is the Trusted Partner for Seamless Trademark Registration

LATTAFA Loses at the Jakarta Commercial Court, Files Cassation to the Supreme Court

Indonesian Commercial Court Annuls “BOM Beauty of Majesty” Trademark

HUGO BOSS AG’s Defeat in Trademark Dispute with John Laibahas: Implications for Global Trademark Protection

Trademark Cancellation Action over ALBAIK Filed by EL BAIK FOOD SYSTEMS CO SA before the Jakarta Commercial Court

GS Yuasa Corporation Files Trademark Cancellation Lawsuit Against “GenSmart” and “GEN SMART” in Indonesia

This article explains how ARBIL & Co. guides brand owners and foreign law firms through every stage of Indonesian trademark registration—from clearance and strategy to filing and enforcement—using local expertise grounded in international practice. It positions the firm as a long-term partner for seamless, business-oriented IP protection in Indonesia.

This case note examines GS Yuasa Corporation’s lawsuit seeking cancellation of the “GenSmart” and “GEN SMART” marks on the ground of substantial similarity to its long-standing “GS” trademark. Beyond the individual dispute, it reviews GS Yuasa’s broader enforcement history and explains how Indonesian courts assess similarity, bad faith, and well-known mark claims in high-stakes trademark cancellation proceedings.

This update covers EL BAIK FOOD SYSTEMS CO. S.A.’s trademark cancellation action against the Indonesian registration of ALBAIK for Class 29 goods, and the legal basis for suing as the owner of a well-known but largely unregistered mark. It illustrates the tension between Indonesia’s first-to-file system and the protection of famous foreign brands, underscoring the importance of early filing, evidence of reputation, and close portfolio monitoring.

Here we review HUGO BOSS AG’s defeat in its cancellation action against “Hugo Spandex Fit”, explaining why the Commercial Court found insufficient similarity and evidence to justify cancelling the local registration. The article highlights the challenges global brands face when invoking well-known mark protection in Indonesia and underlines the need for timely filing and robust evidence of similarity and confusion.

This article discusses the Central Jakarta Commercial Court’s decision to annul the “BOM Beauty of Majesty” mark, strengthening protection for the well-known Korean cosmetics brand BOM against trademark squatting in Indonesia. It distils the court’s reasoning on well-known marks, substantial similarity, and bad faith, and draws practical lessons for international brand owners planning to expand into Indonesia.

Using the LATTAFA vs. Nishaan John Dilip Dodani dispute, this case note analyses why the Commercial Court rejected LATTAFA’s cancellation claim and how the matter is now being tested on cassation before the Supreme Court. It unpacks key themes in Indonesian trademark law—first-to-file, proof of well-known mark status, and the high evidentiary bar for alleging bad-faith filings.

Wahl Clipper Wins Trademark Case in Indonesia – Legal Analysis

Wahl Clipper Corporation wins a landmark trademark dispute in Jakarta, reinforcing Indonesia’s protection for well-known global brands and strengthening international IP enforcement.

The Trademark 'Cannon' Battle Between Indonesia and the Philippines: A Comparison of Legal Protection

Explore case notes on the 'Cannon' trademark dispute, focusing on legal decisions regarding bad faith trademark filings and trademark protection in Indonesia and the Philippines.